When a Competitor Launches, What's Your Plan?

A competitor announces a new product. Your sales team is fielding questions. HCPs want to understand the differences. Patients are seeing new ads and wondering if they should ask about switching.

What's your plan?

For most pharma brands, the honest answer is: we don't have one. Not because teams aren't smart or strategic, but because traditional production timelines make meaningful competitive response impossible.

By the time you could brief an agency, develop creative, go through review cycles, and get to market, the competitive moment has passed. Months have gone by. The conversation has moved on. Your response arrives too late to matter.

So most teams don't even try. They accept that competitive response in video advertising is simply not realistic given their production constraints.

But this doesn't have to be the reality.

The pharma teams that will win in the coming years aren't the ones that react faster. They're the ones that are ready to react at all. They've built the capability to respond to market moments before those moments arise.

What does response-ready look like?

• You can produce compliant video creative in days, not months
• Your messaging frameworks are pre-approved for common competitive scenarios
• Your team knows the workflow for rapid deployment
• You've practiced the process before you need it

The categories of market moments worth preparing for go beyond competitor launches. Access wins deserve timely celebration. Label expansions need rapid market education. Industry news creates opportunities to reinforce your positioning.

Think about speed as strategic insurance. You may not need to respond to every market moment. But having the capability to respond, when it matters, is enormously valuable. The brands that can move fast have options that slower competitors don't.

ohohoh.ai enables market-moment response that was previously impossible. From concept to compliant video in hours. When the market moves, you can move with it. That's not just efficiency. It's competitive advantage.