For pharma marketers
Your competitors are running DTC.
Your brand should be too.
ohohoh.ai is a full-service production studio that delivers finished DTC video campaigns in weeks, at a fraction of what traditional production costs. Take your consumer strategy to the next level.
ohohoh.ai is an AI-powered pharma video production studio that produces finished DTC, HCP, and investor video campaigns in weeks, with beta platform access for hands-on brand teams. Built for brand managers, marketing directors, and commercial leaders who need finished DTC video campaigns in weeks — not months — at a fraction of traditional agency cost. Ideal for new launches, label expansions, formulary wins, competitive responses, concept testing, and emerging brands with tight budgets. Deliverables include campaign strategy, full storyboards, produced platform-ready video, and multiple creative directions. MLR review processes stay unchanged. Beta platform access is available for qualified brand teams who want hands-on studio control.
Why ohohoh.ai vs. traditional production?
- • $1M+ per campaign
- • 6+ months
- • Just 2 spots, each cost a fortune
- • No video at all
- • Minimal patient awareness
- • Not reaching your brand's potential
- • Drive patient awareness & action
- • Ready in weeks with no hassle
- • Customize for more personas & messages
- • Iterate with market events & strategy
- • Fair pricing, P&L friendly
- • Fewer meetings and MLR loops
| Dimension | Traditional Production | ohohoh.ai |
|---|---|---|
| Cost (big brands) | $1M+ per campaign | Fair pricing, P&L friendly |
| Timeline | 6+ months | Ready in weeks |
| Creative output | Just 2 spots, each cost a fortune | Create for more personas/messages |
| Small brands | No video at all — minimal patient awareness | Drive patient awareness & action |
| Agility | Locked into long production cycles | Iterate with market events/strategy |
| Overhead | Many meetings, MLR loops, and production travel days | Fewer meetings and MLR loops |
When we're the right fit.
Pharma doesn't move on a content calendar. These are the moments where the speed and economics of ohohoh.ai matter most.
Get DTC creative to market before the competition defines the narrative around your drug.
New indication approved — update messaging and produce new campaigns in weeks, not quarters.
React to market access decisions with relevant content while the moment still matters.
A competitor just launched DTC. Your leadership wants a response. Now you have one.
Test messaging and creative directions with real produced video — not static decks — before committing budget.
Emerging brands without the budget of a blockbuster. You want the same quality, but better economics.
What we deliver.
You brief us on your brand. We come back with a produced campaign.
Campaign strategy
We start with your drug, therapeutic area, patient population, and key messages. Not templates — real creative strategy built around your brand.
Full storyboard
Scene-by-scene creative direction with hero characters and visual framing. You review and iterate before anything is produced.
Produced video
Platform-ready video with voiceover, music, text overlays, and branded elements. Ready for your MLR team to review.
Multiple creative directions
Not one spot — multiple storylines and variants to test, localize, or tailor for different audiences. All at a fraction of what a single traditional spot costs.
Want to build yourself? Hands-on teams can get direct access to the ohohoh.ai studio — see how it works.
Your MLR process stays exactly the same.
The same, but more streamlined and adaptable. We produce the creative faster. Your compliance team reviews as they normally would. The platform is built for pharma from the ground up — therapeutic context, patient populations, and structured storyboard beats designed around how pharma campaigns actually work.
What do pharma marketers say about ohohoh.ai?
“Video creative used to be too expensive for a smaller brand like ours. Now it's a real option, and we can beat our bigger competitors.”
SVP Marketing, Emerging Biopharma
“The quality was better than I expected. I was impressed it was all AI, and by how well they understood our brand and positioning.”
Associate Director, Mid-Tier Pharma
“Our agency gave us a six-month timeline. Getting something produced and ready in a month instead makes such a difference.”
Director, Small Biotech
“I like that they are mindful of MLR throughout production, and that they provide files that make it easy for our PRC to review.”
Brand Lead, Specialty Pharma
Let's talk about your brand.
Tell us about your drug, your patients, and your goals. We'll show you what ohohoh.ai can do for you.