Welcome to the Future of Pharma Creative

Pharma marketing is at a crossroads.

Speed, creativity, and compliance have always been treated as trade-offs. Pick two (sometimes just one) and sacrifice the third. But in 2025, that tension feels outdated. The industry doesn't need to operate slowly anymore.

I'm Benji, Founder of ohohoh.ai.

We're building an AI-powered platform that helps pharma and biotech marketers go from idea to compliant DTC ad in hours, not months.

But this space and this newsletter aren't just about AI or faster workflows. They're about a new way of thinking about creative possibility and brand performance for commercial pharma teams.

For too long, creative in pharma has been defined by what you can't do. We're exploring what happens when you focus on what you can.

Here, I'll share:

• Insights at the intersection of pharma marketing, creative strategy, and AI.
• Frameworks and lessons from building ohohoh.ai.
• Reflections on what elevated tooling and playbooks mean for brand performance, trust, and growth.

The marketers who adapt first, who experiment, test, and learn faster, will define the next era of brand storytelling in healthcare.

If that's the kind of change you want to lead, you're in the right place.

Subscribe, follow along, and join the movement toward a faster, more creative, and compliant future.

Because the future of pharma creative isn't about choosing between speed, compliance, and creativity. It's about uniting them.